Saturday, September 19, 2009
Sansevieri, Penny C.. Red Hot Internet Publicity: an Insider’s Guide to Promoting Your Book on the Internet.
Newly Revised Edition. Cosimo. 2009. c279p. illus. ISBN 978-1-60520-724-7. $18.95.
As early as 2006, book publicists and marketing experts noted that traditional types of book publicity and marketing were defunct, having been replaced by various forms of communication on the Internet. Here Sansevieri (M.B.A., Katholieke Hogeschool Leuven, Belgium; CEO and founder, Author Marketing Experts, Inc.; best-selling author of five books; internationally recognized book marketing and media relations expert; inventor, Virtual Author Tour), a top hands-on visionary, industry leader, and Internet publicist previously hired by four of the largest New York book publishers to mentor their staffs and leading authors, provides an easy-to-read, understandable, updated guide to Internet publicity and marketing for book authors and other interested professionals. Arranged into chapters covering all forms of social media, it addresses publicity and marketing issues as they relate to online book tours, author websites, linking and affiliate programs, search engine optimization, keywords, author blogs and blogging, tagging, podcasting, social networking, microblogging, virtual book events, virtual networking, online syndication, automating your marketing, email newsletters, e-books, press releases, and more. While not presented as a hands-on, how-to-manual, with step-by-step, nuts-and-bolts screenshots, this insightful, helpful and noteworthy overview by an expert on promoting your book (and yourself) online is packed with information, advice, and many useful value-added features, not limited to article contributions by insiders, sidebars, bonus chapters, a selected bibliography of print and online resources, and worksheets. Worthwhile, well- presented, and nicely- organized, it will be of significance, interest, and usefulness to book authors and other professionals who desire to self-promote and market on the Internet. Highly recommended for specialized and general readers, this reference publication belongs in many public library collections. Uncorrected proof. Availability: Amazon, Barnes & Noble.com