Monday, August 24, 2009
Thomas Nelson Publishers. Sept. 2009. c227p. photogs. ISBN 978-0-7852-2208-8. $22.99.
Here former Olympic gold medalist in boxing (1968) and two-time, World Heavyweight Champion (1973, 1994), Foreman (also a best-selling author of ten books; founder, George Foreman Youth and Community Development Center, Houston, TX; ordained minister; philanthropist; father of ten children), a successful entrepreneur whose portfolio includes the infamous George Foreman Lean Mean Grilling Machine, George Foreman Knockout Cleaner, a clothing line with Casual Male, and more, shares his personal secrets, principles, and strategies for business success. Defining the successful, “knockout” entrepreneur as a visionary and risk-taking, doer, who wants to succeed, is willing to do the hard work, and seizes the opportunity to grow and prosper, the author sets forth his way of doing business, which serves as the model for the “knockout” entrepreneur. In fourteen chapters that are filled with recollections of his lifetime experiences as a boxer and businessman, Foreman sketches a plan for achieving success that is based upon a plethora of real-world experiences, sound advice, good judgments, and faith in oneself and God. While the first several chapters provide the foundations for becoming successful, the remaining sections encompass ways to overcome obstacles and continue to achieve. The author covers topics not limited to recognizing and seizing opportunities, building a “corner” team, persevering, pursuing the counterintuitive, facing deal breakers, public relating, knowing your foes, overcoming obstacles, making the most of what you have, continuing to the play the game, celebrating success, and more. He ends each chapter with a list of knockout ideas in the format of questions to further stimulate readers. Nicely- presented, well- organized, and insightfully- written, this inspirational and sometimes humorous publication by one of the world’s most beloved athletes and personalities actively will engage general readers and business audiences. Unfortunately, given Foreman’s emphasis on the importance of reading for success (pp. 180-4), it lacks a selected bibliography and back-of-the book index but does include endnotes. After being purchased in print, this Nelsonfree book is available as a free, downloadable audiobook and ebook from the publisher’s website. Recommended for public library collections. Availability:Amazon, Barnes & Noble.com
Monday, August 17, 2009
Hay, Deltina. A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web.
Wiggy Press, an imprint of Dalton Publishing. 2009. c416p. illus. index. ISBN 978-0-9817443-8-4. $24.95.
With the development of the constantly evolving Internet and its new technologies, more individuals and businesses are realizing that success on the Internet requires maximizing their presences in the Social Web. Here Hay (graduate education in computer science, applied mathematics, and psychology; principal owner, Dalton Publishing, and Social Media Power; founder, PlumbSocial.com; regular contributor to many journals and online news sites), an author, programmer, publisher, social media consultant, Web 2.0 developer, and dynamic presenter, provides an outstanding guide to social media and Web 2.0 optimization. Writing for authors, business owners, entrepreneurs, public relations specialists, marketing professionals, publishers, students, and others, she shows readers how to apply and integrate social media tools not limited to blogs, RSS feeds, content management systems, podcasts, videocasts, webcasts, social networks, microblogs, social bookmarks, crowd-sourcing technologies, media communities, widgets, badges, and social media newsrooms. By means of various chapters that are filled with numerous real-world examples and step-by-step screenshots, the author covers the aforementioned nuts-and-bolts technologies of the new, open-source Internet, but she also goes well beyond the basics. Setting forth proven strategies and tactics, future technologies, measurement tools, and more, Hay provides more in depth guidance from a business perspective. While her book can be read from cover-to-cover, it also can be consulted on an as-needed, chapter-by-chapter basis. It includes many useful, value-added features such as detailed appendices and a companion CD with bibliographies, directories, forms, links to other resources, and worksheets. Easy-to-read, but not a beginner’s guide, this expertly-presented, comprehensive, extensive publication will best serve readers who have some background knowledge of the social web and its tools. A significant, worthwhile resource, it belongs in many large public library collections. Highly recommended. Availability: Amazon, Barnes & Noble.com
Sunday, August 2, 2009
Lowe, Janet. Google Speaks: Secrets of the World’s Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page.
John Wiley & Sons. 2009. c315p. ISBN 978-0-470-39854-8. $19.95.
In fewer than 15 years, Google built the largest index of Web pages, dominated the Internet search industry, grew into a giant with a 1.5 million square foot headquarters in Mountain View, California plus two dozen other U.S. offices and technical centers in more than 30 countries, and became a global household name. Here the bestselling author of numerous popular business books, Lowe (Ben Graham on Value Investing, Bill Gates Speaks, Dividends Don’t Lie, with Geraldine Weiss, Jack Welch Speaks, The Man Who Beats the S&P, The Rediscovered Benjamin Graham, Ted Turner Speaks, Warren Buffett Speaks; articles appeared in more than 100 publications; frequent guest on CNBC, CNN, FOX Business Network, and PBS; former financial editor of the San Diego Tribune) retells the amazing story behind the revolutionary, public corporate colossus (more than 20,000 employees) with a market capitalization of around $123 billion and about $16 billion in annual advertising revenues. With access to family, friends, employees, and company records, the author unofficially examines the founders’ personalities and values as well as Google’s vision, culture, business strategies, new business models, philanthropic projects, future, and more. Presenting more than a mere company profile, Lowe also addresses the criticisms and controversies surrounding Google as the primary portal to the World Wide Web, including copyright infringement, antitrust issues, personal privacy, and intellectual property concerns. Nicely-written and organized, this well-presented book provides a concise overview. Lacking a bibliography and a back-of-the book index but including a historical timeline, glossary, and footnotes, it belongs on the shelves of many public libraries where general readers can read about the secretive company that has become the prototype for a successful, twenty-first century business entity. Recommended as a good introduction but not as a definitive publication. Availability: Barnes & Noble.com, Amazon.com