Golden, Michelle. Social Media Strategies for Professionals and their Firms: the Guide to Establishing Credibility and Accelerating Relationships.

(Wiley Professional Advisory Services) Wiley. 2010. c366p. illus. index. ISBN 978-0-470-63310-6. $45.00. Google eBook. $29.99. Kindle Edition. B004CFBLCK. $45.00.

While new media oftentimes provide the fastest and most effective means whereby professionals may build their practices and reach audiences, many professional service firms have been hesitant to change their corporate marketing strategies and integrate social media into them. Golden (Owner, Golden Practices Inc.; Senior Fellow, VeraSage Institute), a recognized, practice management advisor and marketing specialist in social media use and strategy, particularly in the Certified Public Accountant field, has written an accessible, comprehensive guidebook to social media for professionals and their firms with an emphasis on the accounting and legal industries. She sets forth a one- stop, reference handbook that can be read from cover- to- cover or by chapter, as needed. Nicely- organized and presented, this book covers the what, why, how, and more of social media. In fourteen chapters, the author addresses various topics as they relate to social media, professionals, and their firms, including the basics, communication policies and guidelines, business purpose, integration, strategies, marketing tactics, case studies, tools such as LinkedIn, Twitter, Facebook, and web blogs, social web writing and etiquette, as well as best practices. Filled with lessons, tips, tools, how- to information, guidance, practical approaches, and sound advice, this invaluable manual is likely to serve the needs of individuals and entities seeking to establish, develop, and maximize effective online presences, even though parts of it quickly may become outdated or obsolete due to changing institutional environments and/or evolving and/or emerging technologies. Sufficiently well- documented, with endnotes, a glossary, and a back- of- the book index, this book is highly recommended for students, professionals, and others. It belongs in large public, academic, and special libraries. Review copy. Availability: Amazon.com, Barnes & Noble.com, Google Books

Sansevieri, Penny C.. Red Hot Internet Publicity: an Insider’s Guide to Promoting Your Book on the Internet.

Newly Revised Edition. Cosimo. 2009. c279p. illus. ISBN 978-1-60520-724-7. $18.95.

As early as 2006, book publicists and marketing experts noted that traditional types of book publicity and marketing were defunct, having been replaced by various forms of communication on the Internet. Here Sansevieri (M.B.A., Katholieke Hogeschool Leuven, Belgium; CEO and founder, Author Marketing Experts, Inc.; best-selling author of five books; internationally recognized book marketing and media relations expert; inventor, Virtual Author Tour), a top hands-on visionary, industry leader, and Internet publicist previously hired by four of the largest New York book publishers to mentor their staffs and leading authors, provides an easy-to-read, understandable, updated guide to Internet publicity and marketing for book authors and other interested professionals. Arranged into chapters covering all forms of social media, it addresses publicity and marketing issues as they relate to online book tours, author websites, linking and affiliate programs, search engine optimization, keywords, author blogs and blogging, tagging, podcasting, social networking, microblogging, virtual book events, virtual networking, online syndication, automating your marketing, email newsletters, e-books, press releases, and more. While not presented as a hands-on, how-to-manual, with step-by-step, nuts-and-bolts screenshots, this insightful, helpful and noteworthy overview by an expert on promoting your book (and yourself) online is packed with information, advice, and many useful value-added features, not limited to article contributions by insiders, sidebars, bonus chapters, a selected bibliography of print and online resources, and worksheets. Worthwhile, well- presented, and nicely- organized, it will be of significance, interest, and usefulness to book authors and other professionals who desire to self-promote and market on the Internet. Highly recommended for specialized and general readers, this reference publication belongs in many public library collections. Uncorrected proof. Availability: Amazon, Barnes & Noble.com

Hay, Deltina. A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web.

Wiggy Press, an imprint of Dalton Publishing. 2009. c416p. illus. index. ISBN 978-0-9817443-8-4. $24.95.

With the development of the constantly evolving Internet and its new technologies, more individuals and businesses are realizing that success on the Internet requires maximizing their presences in the Social Web. Here Hay (graduate education in computer science, applied mathematics, and psychology; principal owner, Dalton Publishing, and Social Media Power; founder, PlumbSocial.com; regular contributor to many journals and online news sites), an author, programmer, publisher, social media consultant, Web 2.0 developer, and dynamic presenter, provides an outstanding guide to social media and Web 2.0 optimization. Writing for authors, business owners, entrepreneurs, public relations specialists, marketing professionals, publishers, students, and others, she shows readers how to apply and integrate social media tools not limited to blogs, RSS feeds, content management systems, podcasts, videocasts, webcasts, social networks, microblogs, social bookmarks, crowd-sourcing technologies, media communities, widgets, badges, and social media newsrooms. By means of various chapters that are filled with numerous real-world examples and step-by-step screenshots, the author covers the aforementioned nuts-and-bolts technologies of the new, open-source Internet, but she also goes well beyond the basics. Setting forth proven strategies and tactics, future technologies, measurement tools, and more, Hay provides more in depth guidance from a business perspective. While her book can be read from cover-to-cover, it also can be consulted on an as-needed, chapter-by-chapter basis. It includes many useful, value-added features such as detailed appendices and a companion CD with bibliographies, directories, forms, links to other resources, and worksheets. Easy-to-read, but not a beginner’s guide, this expertly-presented, comprehensive, extensive publication will best serve readers who have some background knowledge of the social web and its tools. A significant, worthwhile resource, it belongs in many large public library collections. Highly recommended. Availability: Amazon, Barnes & Noble.com