Sunday, October 18, 2009

Annino, Patricia M. Cracking the $$ Code: What Successful Men Know and You Don’t (Yet).

BookSurge Publishing. 2009. 81p. bibliog. ISBN 978-1-4392-4742-6. $15.95.

In this publication, Annino (B.A., Smith College, 1978; J.D., Suffolk University, 1981; LL.M , Taxation, Boston University, 1982; partner, Boston law firm of Prince Lobel Glovsky & Tye, L.L.P.; author of many articles and publications, not limited to Women & Money, A Practical Guide to Estate Planning and Women in Family Business. What Keeps You Up at Night?), a nationally recognized authority on estate planning with more than 20 years experience serving the estate planning needs of families, individuals, and owners of closely held businesses, sets forth a to-the-point, easy-to-read guide for women professionals, business owners, executives, and others hoping to jumpstart or get-ahead with their careers and earn more money. The author sets forth important “code cracking” lessons, strategies, and tips that successful men know, but women have to learn. In seven chapters, each of which is ended by a list of strategies covered within the chapter, Annino discusses knowing your worth, setting goals, getting and negotiating a contract, partnering, creating a professional image, taking risks, persisting, and many subtopics, not limited to delegating, marketing yourself, branding yourself, playing outside the box, finding mentors, building business, becoming web savvy, improving your time management skills, being creative, and more. She fills each chapter with many valuable insights gained from years of practicing law. While numerous other books have been written for women on the topics of moving forward and getting ahead professionally, this book distinguishes itself in terms of its no-nonsense, concise, personal approach to the subject by a woman who has ascended from the lower ranks of a business organization by means of experience. Lacking an index but including a table of contents and list of selected, recommended resources, this nicely-organized, well-written, and sufficiently well-documented, publication will interest mostly general readers and some women in business hoping to find a clear, quick, and sound introduction filled with useful advice. Not comprehensive or definitive, it belongs in many large public library collections as a supplementary resource. Review copy. Availability: