American Library Association. 2010. c.140p. index. ISBN 978-0-8389-1000-9. $48.00.
Writing upon the premise that worthwhile, ten-minute, marketing fixes for libraries are unattainable, but that library marketing does not have to be grand, here Dowd (Director of Marketing, New Jersey State Library, Trenton, NJ), Evangeliste (Director, User Services and Outreach, Musselman Library, Gettysburg College, Gettysburg, PA), and Silberman (Owner, Fearless Future; Graphic Designer, American University Library, Washington, D.C.) show how library marketing can be integrated into the everyday work experiences of librarians and library staff and still be manageable. They have created a book presenting ideas and strategies to help librarians and others articulate the value of libraries. Based mainly upon word-of-mouth marketing but incorporating other marketing techniques, including storytelling, electronic resource marketing, public relations, outreach, advocacy, Web 2.0 tools, design, branding, best practices, and more, the authors present an assortment of simple and cost-effective marketing solutions for small to medium-sized libraries. Easy-to-read, insightful, and nicely-presented, with lists, examples, worksheets, and more, this publication, which functions as a quick informative resource rather than a detailed how-to manual or comprehensive reference book, will be of interest mostly to public librarians and others desiring to articulate the value of libraries and library services. Recommended. Review copy. Availability: Amazon.com
, Barnes & Noble.com
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